Our Journey
We felt the problem
Over 50% of partnerships fail due to selecting the wrong partners, taking too long to develop, and losing focus and resources. We experienced these challenges firsthand and knew there had to be a better way to manage the strategy phase of partnerships.
Consulted Hundreds of Partner Managers
To understand the root cause, we consulted hundreds of partner managers. It became clear that the problem originates during the strategy phase, the most difficult and risky stage in the partnership lifecycle. This phase is critical for setting the foundation for success, yet it is often overlooked and under-resourced.
We then explored the market for existing solutions. We found over 50 partnership platforms designed for later stages—resell, co-sell, co-market, integrate—but nothing that addressed the strategy phase. This gap in the market highlighted the need for a tool that could help businesses navigate the complexities of partnership strategy.
Didn’t find it
Despite our extensive search, we found nothing available to help with the strategy phase. The existing platforms focused on execution but lacked the necessary tools to guide the strategic planning and decision-making process.
Decided to build it ourselves
Decided to Build It Ourselves Recognizing the unmet need, we decided to build the solution ourselves. We created the world’s first Partner Strategy SaaS (Software as a Service) platform. Our platform is designed to address the critical strategy phase, helping businesses select the right partners, develop partnerships efficiently, and maintain focus and resources.
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